Home » 2014


  • Introducing Culture Object

    I’ve just knocked up an extremely rough video capture introducing our latest thing – Culture Object. TLDW: it’s a WordPress plugin which pulls in museum object records from various sources, including AdLib and Culture Grid. Why might you want it?  1) It bridges the gap between the “really easy but almost always horrible” plug and play […]

  • How best to cut down on the distraction of email?

    I’m pondering making a change to the way I work by cutting down on the time I’m being distracted by email. My natural tendancy is probably the same as most people which is to have email open all the time and then find I’m periodically checking it, responding to stuff and otherwise being distracted by things […]

  • Five (slightly provocative) thoughts

    1) Users and user testing is everything – but thinking about why is as important as thinking about who. > Know what success is and how you’re going to measure it. “Visits” isn’t enough. Engagement, newsletter signups, downloads, time on site, registrations – think about what makes a difference for you and your organisation, and […]

  • The “tech literacy” gap

    I’ve been pondering “tech literacy” a lot recently. For one thing, it’s a central part of quite a lot of the conversation that hung off Museum Next this year, what with Koven’s talk about “authentic digital” and various other discussions about digital strategy, whether you need a “head of digital” or the use of the […]

  • Using WordPress to build (MailChimp) newsletters

    Prompted by a discussion on the Museums Computer Group list, I thought I’d throw together a quick post to show how we build newsletter-authoring functionality into WordPress, and why. So: the problem as we perceive it is: > MailChimp is much better for sending newsletters, and anyone who tries to convince you to do bulk sending from your WordPress installation is […]

  • Thoughts on Museum Next 2014

    So, as previously mentioned, I chaired the excellent Museum Next conference last week. It was a brilliant couple of days – amazing to see lots of people I haven’t seen in a long time and to meet some new ones too. The programme was varied, challenging and full of new ideas and insights: in short I had a […]

  • Museum Next

    I’m off to Museum Next shortly, which runs from 18th-20th June in Newcastle. Jim Richardson has asked me to chair, which I’m pretty excited about. Jim has created a blinding conference – there are some amazing speakers coming along and the schedule looks pretty good too, delving into some of the more interesting questions that our sector has to […]

  • New website

    So in 2011 we threw together a website in one night – we were about to launch Thirty8 Digital and were busy keeping new clients happy while looking for more work. It was a kind of holding site and we always planned to re-do it in the first few months. Those few months some how have […]


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Latest blog posts

  • Digital signage with WordPress and a Raspberry Pi

    We’re in the middle of building a little project at the moment for our lovely clients, The American Museum. It’s a bit out of the ordinary for us and takes us into unknown territory – but we like a challenge.. We’ve already been developing some prototype builds with Raspberry Pi’s – among them a really nice project […]

  • Half it in size. Then half it again.

    I’m sitting looking at my inbox. It’s a bit full – I’ve been away for a week. I’ve done a bunch of culling but in there are three newsletters catching my eye, all from museums or museum related people. Out of interest, I just pasted each one into http://wordcounttools.com. They average 1,400 words each. Here’s my mental […]

  • What do you need help with?

    Yesterday, we revamped and updated our resources section – these are free worksheets, guides and templates which are supposed to help organisations get a better handle on digital engagement. As I mentioned in that post, we’ve had 5,000 downloads of these resources, and we also get a lot of positive feedback about these at the workshops and […]

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