1) Users and user testing is everything – but thinking about why is as important as thinking about who. > Know what success is and how you’re going to measure it. “Visits” isn’t enough. Engagement, newsletter signups, downloads, time on site, registrations – think about what makes a difference for you and your organisation, and […]
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We’re in the middle of building a little project at the moment for our lovely clients, The American Museum. It’s a bit out of the ordinary for us and takes us into unknown territory – but we like a challenge.. We’ve already been developing some prototype builds with Raspberry Pi’s – among them a really nice project […]
I’m sitting looking at my inbox. It’s a bit full – I’ve been away for a week. I’ve done a bunch of culling but in there are three newsletters catching my eye, all from museums or museum related people. Out of interest, I just pasted each one into http://wordcounttools.com. They average 1,400 words each. Here’s my mental […]
Yesterday, we revamped and updated our resources section – these are free worksheets, guides and templates which are supposed to help organisations get a better handle on digital engagement. As I mentioned in that post, we’ve had 5,000 downloads of these resources, and we also get a lot of positive feedback about these at the workshops and […]
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