Just because your museum objects are online doesn’t make them interesting
March 11, 2015 - Rachel
I was asked by Claire Ross and Jane Audas to talk about objects online at a conference day (Show Us Your Assets) held at Mima last week.
There’s a tendency for museums to “just get our collections database online” without actually thinking about why they’re doing it, how to do it better and who they’re doing it for.
I decided to focus on ten habits that from our experience help to focus the mind
- think about (think like) your audience
- understand a bit about how to work with Google
- create social and sociable objects
- iterate, don’t fire and forget
- focus on object stories
- make informed, long-term choices about technology
- know what your users do, and adapt (see #4)
- do less, better
- don’t be afraid of marketing
- be visual, designed, playful
My slides are here: