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  • The “tech literacy” gap

    I’ve been pondering “tech literacy” a lot recently. For one thing, it’s a central part of quite a lot of the conversation that hung off Museum Next this year, what with Koven’s talk about “authentic digital” and various other discussions about digital strategy, whether you need a “head of digital” or the use of the […]

  • Using WordPress to build (MailChimp) newsletters

    Prompted by a discussion on the Museums Computer Group list, I thought I’d throw together a quick post to show how we build newsletter-authoring functionality into WordPress, and why. So: the problem as we perceive it is: > MailChimp is much better for sending newsletters, and anyone who tries to convince you to do bulk sending from your WordPress installation is […]

  • Thoughts on Museum Next 2014

    So, as previously mentioned, I chaired the excellent Museum Next conference last week. It was a brilliant couple of days – amazing to see lots of people I haven’t seen in a long time and to meet some new ones too. The programme was varied, challenging and full of new ideas and insights: in short I had a […]

  • Museum Next

    I’m off to Museum Next shortly, which runs from 18th-20th June in Newcastle. Jim Richardson has asked me to chair, which I’m pretty excited about. Jim has created a blinding conference – there are some amazing speakers coming along and the schedule looks pretty good too, delving into some of the more interesting questions that our sector has to […]

  • New website

    So in 2011 we threw together a website in one night – we were about to launch Thirty8 Digital and were busy keeping new clients happy while looking for more work. It was a kind of holding site and we always planned to re-do it in the first few months. Those few months some how have […]

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Latest blog posts

  • Digital signage with WordPress and a Raspberry Pi

    We’re in the middle of building a little project at the moment for our lovely clients, The American Museum. It’s a bit out of the ordinary for us and takes us into unknown territory – but we like a challenge.. We’ve already been developing some prototype builds with Raspberry Pi’s – among them a really nice project […]

  • Half it in size. Then half it again.

    I’m sitting looking at my inbox. It’s a bit full – I’ve been away for a week. I’ve done a bunch of culling but in there are three newsletters catching my eye, all from museums or museum related people. Out of interest, I just pasted each one into http://wordcounttools.com. They average 1,400 words each. Here’s my mental […]

  • What do you need help with?

    Yesterday, we revamped and updated our resources section – these are free worksheets, guides and templates which are supposed to help organisations get a better handle on digital engagement. As I mentioned in that post, we’ve had 5,000 downloads of these resources, and we also get a lot of positive feedback about these at the workshops and […]

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