We’ve worked with the amazing Freud Museum for a number of years – firstly on their digital strategy and then helping them when they had issues with an old website.
Our aim throughout both projects was to help give the museum a better sense of direction in all things digital. The Museum has an amazingly rich web presence – filled with incredible stories and images all about Freud and his family. We found tens of thousands of pages on their original site: archives, events, images and visitor information.
As is often the case, the amount of content that had built up over the years had become slightly overwhelming – and the Museum wanted to find ways to focus their work.
We worked with the Museum to develop their draft engagement strategy – they used our digital strategy framework to help shape this. Then for the next piece of work we carried out a brief digital audit to help them pinpoint the exact areas they could focus on with limited resources and time. This covered a range of areas from usability to SEO.
The new site is deep and lush, richly branded with the beautiful photographs that the team provided to us – and features all sorts of technical stuff: AdLib integration, donation functionality, synced calendars, clever site search, rich and flexible content modules. But what really makes it shine is the superb content – take a look at the videos, imagery and text in the Discover Psychoanalysis section for example. The team are just brilliant at taking potentially confusing topics and making them approachable and understandable – our very own Rachel Ellis helped edit for the web, too, honing down larger blocks of text and making it all modular and skimmable.
Thirty8 Digital certainly made, what seemed a challenging project, run smoothly. By gauging the full staff’s opinion on the old website and where we should be heading with a new one, Thirty8 Digital were able to combine everyone’s thoughts and help us create a clean, easy to navigate, informative website with plenty of scope for further development....
Project: American Museum website
Thirty8 Digital helped enormously with MoDA’s online presence. They made some great suggestions that have made a big difference in the short term, and helped us achieve greater clarity on new developments in the longer term....
Project: Museum of Domestic Architecture
Thirty8 Digital were fantastic. They guided us through the process without making us feel stupid, kept in close touch, listened to what we wanted, coped with us changing our mind about things and still delivered on time....
Project: Measuring Big Society