Digital audit and strategy
We worked with the Freud Museum on both their digital strategy and also an audit of their web presence.
Our aim throughout both projects was to help give the museum a better sense of direction in all things digital. The Museum has an amazingly rich web presence – filled with incredible stories and images all about Freud and his family. We found tens of thousands of pages on their main site: archives, events, images and visitor information.
As is often the case, the amount of content that had built up over the years had become slightly overwhelming – and the Museum wanted to find ways to focus their work.
We worked with the Museum to develop their draft engagement strategy – they used our digital strategy framework to help shape this. Then for the next piece of work we carried out a brief digital audit to help them pinpoint the exact areas they could focus on with limited resources and time. This covered a range of areas from usability to SEO.