Somerset Art Works
Somerset Art Works is an artist-led organisation dedicated to developing the visual arts. They approached us in early 2014 to help them scope out a digital strategy and use this to inform the build of a brand new website.
We worked closely with the team at SAW to help them develop a coherent and meaningful set of digital principles. These principles were then used as the basis of the project plan for a new website build.
The team already had a website, but by their own admission it had become over-complex and was based on an outdated CMS which the editors found hard to use. We used the project plan and digital principles to come up with a brand new information architecture for the site – one with users at the centre – and then put together a simple branded look and feel designed to make the most of the stunning artworks featured on the site.
The end result is a responsive WordPress build with an in-built membership system which allows the team to take membership renewals online. Participating artists can also upload and amend their own directory details.