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Mike’s CV

Mike has worked with museums, not for profits and e-commerce companies since his career on the web began..

  • Mike graduated in 1995 from Southampton University with a degree in Geophysics and set up his own graphics business, he also worked part-time selling books in Waterstones.
  • In 1998 he moved to London to work at Waterstones head office in their online team. It was the heady days of the dot.com boom and an e-commerce ‘bapitsm of fire’.
  • In 2000 Mike became Head of Web for the National Museum of Science and Industry, which comprises three national museums: the Science Museum in London, the National Media Museum in Bradford and the National Railway Museum in York. During this time he created and developed the online presence, growing the team and virtual visits ten-fold. Other highlights include:
    • concept and project development of Launchball – one of the most successful museum interactive games ever launched, and winner of SXSW 2008 “Best of Show”
    • delivery of the Science Museum website redevelopment, including a 3-year, NMSI-wide Content Management project
    • concept, project management and delivery of Ingenious, a £1.4m project to digitise 30,000 images from across NMSI
    • concept, project management and delivery of The Dana Centre web presence, a site to support the Science Museum’s centre of the same name
  • From 2007-2011, Mike was a Digital Strategist at Eduserv, a not-for-profit IT company. He worked closely with government, HE and museums, providing strategic and creative input into their web output.
  • In 2011 Mike set up Thirty8 Digital with his ex-Science Museum colleague and wife, Rachel Ellis.  They have recently moved to a rural and coastal village on the Devon/Cornwall border.  They have an office a couple of  hundred meters from the sea and still can’t believe it!
  • Mike is an associate tutor  for the University of Leicester’s Digital Heritega MA Course and was creative director of the inaugural Bath Digital Festival in 2012.
  • Mike’s first book – Managing and Growing a Cultural Heritage Web Presence – was published in April 2011. It focuses on digital strategy, particularly in the museum, library and archive sectors.
  • He regularly speaks and give workshops about social media, mobile technologies and new business models.


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We're not scary at all, and we love to chat. If you're looking for advice on any aspect of running your digital presence more effectively, or have a specific project you'd like to talk to us about, please get in touch.

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Latest blog posts

  • Digital signage with WordPress and a Raspberry Pi

    We’re in the middle of building a little project at the moment for our lovely clients, The American Museum. It’s a bit out of the ordinary for us and takes us into unknown territory – but we like a challenge.. We’ve already been developing some prototype builds with Raspberry Pi’s – among them a really nice project […]

  • Half it in size. Then half it again.

    I’m sitting looking at my inbox. It’s a bit full – I’ve been away for a week. I’ve done a bunch of culling but in there are three newsletters catching my eye, all from museums or museum related people. Out of interest, I just pasted each one into http://wordcounttools.com. They average 1,400 words each. Here’s my mental […]

  • What do you need help with?

    Yesterday, we revamped and updated our resources section – these are free worksheets, guides and templates which are supposed to help organisations get a better handle on digital engagement. As I mentioned in that post, we’ve had 5,000 downloads of these resources, and we also get a lot of positive feedback about these at the workshops and […]

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