We’ve recently had the privilege of working with the Virgin Earth Challenge team on a new website for this hugely inspiring project. The Virgin Earth Challenge is a $25 million dollar prize for an economically sustainable way of removing carbon from the air. As people who are very concerned about the environment – this stuff really resonates.
We all know the issue of climate change is probably the most important thing facing us and our children today – but finding ways of persuading people to use less stuff is deeply challenging. Throwing new scientific methods at this problem is likely where the solution lies.
The site is a WordPress build and developed so it is responsive, able to deliver content to mobile, tablet or desktop. Under the hood we’ve got our modular content framework which allows content editors at Virgin to easily add new blocks of content, FAQ’s, grids of featured pages, or posts.
As with everything we do, our main focus is really two-fold: firstly, making sure the site is simple, navigable and attractive to people on the front-end, and secondly, reducing content editing time and effort so the site can remain up-to-date and topical with minimal effort required from in-house teams of already busy people.