Freud Museum website and digital strategy

We’ve worked with the amazing Freud Museum for a number of years – firstly on their digital strategy and then helping them when they had issues with an old website.

Our aim throughout both projects was to help give the museum a better sense of direction in all things digital. The Museum has an amazingly rich web presence – filled with incredible stories and images all about Freud and his family. We found tens of thousands of pages on their original site: archives, events, images and visitor information.

As is often the case, the amount of content that had built up over the years had become slightly overwhelming – and the Museum wanted to find ways to focus their work.

We worked with the Museum to develop their draft engagement strategy – they used our digital strategy framework to help shape this. Then for the next piece of work we carried out a brief digital audit to help them pinpoint the exact areas they could focus on with limited resources and time. This covered a range of areas from usability to SEO.

The new site is deep and lush, richly branded with the beautiful photographs that the team provided to us – and features all sorts of technical stuff: AdLib integration, donation functionality, synced calendars, clever site search, rich and flexible content modules. But what really makes it shine is the superb content – take a look at the videos, imagery and text in the Discover Psychoanalysis section for example. The team are just brilliant at taking potentially confusing topics and making them approachable and understandable – our very own Rachel Ellis helped edit for the web, too, honing down larger blocks of text and making it all modular and skimmable.